We all know Annie Leibovitz, the talented artist who started out as chief photographer for Rolling Stone Magazine in the 1970's, and who shot the famous portrait of John Lennon and Yoko Ono in 1980 (she was the last person to photograph him, as he was shot and killed five hours later). This year, Nike Women has launched its Fall 2011 campaign with the help of Leibovitz, and seven of the world's greatest female athletes, featuring: Li Na, Sofia Boutella, Perri Shakes-Drayton, Maria Sharapova, Hope Solo and Laura Enever. Freshness Mag describes the campaign as one that challenges each one of us to “Make Yourself”, to take up on the unforeseen challenges in life, to be ready for the successes or failures to come, and strength the belief that one’s character is not predestined, but shaped by perseverance, hard work, and doses of pains, sweats, and tears. A very powerful campaign, dramatic as Liebovitz can get with her use of light and color, but as an athlete -and I think I can speak for most non-athletes as well- I want to put my running shoes on and head to the tracks. Well, honestly, what I really want is to be photographed by Leibovitz, or perhaps become her successor. But hey, a girl can dream...and according to Nike, a girl can make herself!
