A couple of months ago, Perú launched its new identity. Spirals and typography are the main elements used by FutureBrand, a British design firm that has also worked for the Australian & St. Lucia's identities, alluding to the country's archeological sites. Its font Bree Peru was created by design firm Type Together, influenced by the patterns used in the ancient Peruvian culture and has the feel of being handwritten.
I can't help but recall Lucho Chompitazi's work, a Peruvian graphic designer, whom I heard in a conference a while ago. He talked about the archeology of Perú and how it was influenced him to create logos through the shape of a stone or the memory of a landscape. Most fascinating, however, is how a logo can inform through the simplicity (or complexity) of shape, color, feel, etc.