Well...now that graduation is over and there's no more running around for last minute errands, I can focus on what I LOVE: design!
I've been meaning to blog about some of Jamie Oliver's packaging products done by non-other than Pearlfisher. The design firm describes the project in its website as:
Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home.
Scope: Strategy, logo, brand identity, corporate identity, structural design, secondary packaging, tone of voice, naming, pack and web copy. Over 170 SKUs.
I adore the feeling that it has been hand-made, and its creativeness that I think focuses on variety. Everything looks different as a single piece, but they all look like they belong to the same brand. Ingeniousness!